Webinar Slides: Reducing Consumer Demand for Elephant Ivory and Tiger Parts and Products
Author(s): Eleanora De Guzman, USAID Wildlife Asia; Chinnapat Chin, USAID Wildlife Asia; Rabia Mushtaq, WildAid; Megan Hill, USAID
Publication Date: 2020
DOWNLOAD FILEIn Thailand, spiritual beliefs underpin demand for some wildlife products, such as amulets made of ivory and tiger parts.
In this webinar, USAID Wildlife Asia described their Social Behavior Change Communications (SBCC) approach to reducing consumer demand for these products by focusing on these beliefs. The presenters highlighted each part of the SBCC planning process, shared results from their campaigns, and discussed reflections on challenges and successes.
This webinar builds on the poster case studies that USAID Wildlife Asia presented at the 2019 CWT Learning Exchange in Bangkok.
