Market Financing for Biodiversity Conservation and Strategic Tradeoffs for Wildlife-friendly Eco-labels
Tenure Brief #10. Consumers buying products labeled “eco-friendly” may hope to help conserve the environment, yet the credibility of eco-labels varies. Wildlife conservation poses special challenges for eco-label claims because wild animal populations fluctuate naturally and field verification of impacts can be slow, complex, and costly. This brief defines three types of eco-labels according to their potential to conserve wildlife, and examines the obstacles to convincing consumers of eco-label claims.
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Market Financing for Biodiversity Conservation and Strategic Tradeoffs for Wildlife-friendly Eco-labels
Author(s):
Adrian Treves, University of Wisconsin-Madison,,
Stephanie Michelle Jones, University of Wisconsin-Madison and Center for Applied Biodiversity Science
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Tenure Brief #10. Consumers buying products labeled “eco-friendly” may hope to help conserve the environment, yet the credibility of eco-labels varies. Wildlife conservation poses special challenges for eco-label claims because wild animal populations fluctuate naturally and field verification of impacts can be slow, complex, and costly. This brief defines three types of eco-labels according to their potential to conserve wildlife, and examines the obstacles to convincing consumers of eco-label claims.