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Evaluation of three market based strategies for promoting ecotourism in Petén, Guatemala: Green certification, private reserves, and collaborative marketing

Evaluation of three market based strategies for promoting ecotourism in Petén, Guatemala: Green certification, private reserves, and collaborative marketing

Author(s): Kevin A. Gould

Location: Guatemala

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This paper uses published sources and interviews to investigate the costs and benefits of green certification, private reserves and collaborative marketing.

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