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Tourism's reengineering and market research process: Meeting Morocco's tourism challenges to 2010

Tourism's reengineering and market research process: Meeting Morocco's tourism challenges to 2010

Author(s): Judd Buchanan

Location: Morocco

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This report identifies 2 initiatives required to ensure that Morocco moves towards a viable private and public sector structure in its tourism sector: creation of a Morocco Tourism Commission and preparation of a market research plan. 2003

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