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Reducing Demand for Wildlife

USAID, working closely with the Association of Southeast Asian Nations (ASEAN), addressed wildlife trafficking as a transnational crime through the USAID Reducing Demand for Wildlife (RDW) activity. The activity worked to reduce consumer demand for wildlife parts and products, strengthen law enforcement skills, enhance policy, legislation and jurisprudence, and improve regional action to reduce wildlife crime in Southeast Asia and China.

 

OBJECTIVES

  • Reduce demand through social and behavior change communication. The activity continued USAID Wildlife Asia’s pioneering use of SBCC as an approach to shift attitudes, social norms, and purchase intent to further reduce demand for wildlife products.
  • Reduce supply by improving enforcement outcomes through rational, comprehensive regulatory and enforcement systems. To complement demand reduction efforts with strengthened supply side capacities, RDW promoted conservation leadership, strengthened the connection between links of the policy-enforcement-adjudication chain, and strengthened interagency and international cooperation and collaboration.
Bring Home Memories, Not Regrets campaign

Campaigns

Only Elephants Wear Ivory Best Campaign Video with Cindy Bishop

USAID, Thailand’s Department of National Parks, Wildlife and Plant Conservation (DNP), and WildAid launched the “Only Elephants Wear Ivory Best” campaign in September 2022 to reduce the use and purchase of jewelry and accessories made from elephant ivory among women.

MORE INFORMATION

 

More Campaigns and Related Videos

Training

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OSINT

The Open-source Intelligence (OSINT) training package was developed to support law enforcement agencies more effectively combat online wildlife crime.

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CTOC

The course is designed to help law enforcement investigators identify and disrupt transnational organized crime groups involved in wildlife trafficking.

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Judicial Course

The course aims to provide judges with the foundational knowledge on environmental law principles and their application, enabling them to adjudicate environmental criminal court cases as serious transnational organized crimes.

 
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