Green Marketing Trends - Guidance for Wildlife Friendly Products to Understand and Access Green Markets
This guidance tool is intended to provide an overview of green market trends using the language, research findings, and market segmentation of U.S. based markets. For many development and conservation professionals, the language of these green markets may be new, but endeavor to learn the marketing language as it will assist you in finding opportunities to best position your conservation products.
https://www.biodiversitylinks.org/projects/completed-projects/translinks/translinks-2009/enterprise-works-vita-relief-international/casestudy_greenmarketingtrends.pdf/view
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Green Marketing Trends - Guidance for Wildlife Friendly Products to Understand and Access Green Markets
Author(s):
Julie Stein,
Ann Koontz
Publication Date: 2009
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This guidance tool is intended to provide an overview of green market trends using the language, research findings, and market segmentation of U.S. based markets. For many development and conservation professionals, the language of these green markets may be new, but endeavor to learn the marketing language as it will assist you in finding opportunities to best position your conservation products.